Assistant Manager – Social Media

Location US-TX-Houston | US-NY-New York
Job ID
Marketing and Communications
Location : Location


When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.


If you want to create innovative, impactful social media marketing, then come work with us at Hines, one of the premier commercial real estate companies in the world.


As the Assistant Manager of Social Media, you will add value by advancing our global corporate initiatives in brand awareness (messaging and visual identity), community building for the areas of our properties and firm operations, ESG, carbon reduction, client experience and venture-based investments. You’ll develop rich social experiences through engaging content and creative storytelling to increase interest in our brand globally, and to support our business growth objectives as well as talent recruiting and retention goals. You’ll also hold a front row seat on a team charged with the modernization of our brand and set on delivering a refreshed brand purpose, narrative and visual identity – of which social media is a crucial channel to advance for the firm.


This pivotal role as part of a growing team of marketers will execute integrated global-to-local campaigns to reach and grow relationships with our target audiences. You will collaborate with multiple internal stakeholders to support and amplify the best-in-class projects and talented people at our local and regional levels.

This is a great opportunity to join a family-led, privately held industry leader, where our employees are our most valuable assets. Responsibilities include, but are not limited to:


  • ELEVATED CONTENT CREATION: Ideate, originate and create high quality, relevant and engaging content aligned with our social media strategy for Hines’ brand, services and projects (B2B and B2C opportunities) and our people. This role requires an ability to manage and execute posts across many channels per day without error and a relentless dedication to excellence in day-to-day channel distribution for LinkedIn, Instagram, Facebook, Twitter, YouTube and emerging social platforms.
  • SOPHISTICATED GRAPHIC DESIGN: Hines holds a premium brand position in the industry and our social media must reflect the same high-quality production of our projects. The ideal candidate should have corporate brand experience, particularly helpful with luxury brands, interpreting global visual identity brand standards, and in creating visual templates, either independently or in partnership with Creative Services.
  • GLOBAL PUBLISHING OVERSIGHT: This role will serve as the brand integrator for social media traffic between our global and regional channels. This position will proactively curate an ‘always-on’ content calendar, adopting post content to our channel strategies, content pillars, regional/sub-brand amplification and evergreen content to drive increasing Assistant Manager – Social Media engagement. Proactive management and communication skills are paramount with geomarketing teams and executives’ features.
  • SOCIAL LISTENING/ COMMUNITY MANAGEMENT: Manage our brand’s online reputation and interact with our communities via social listening (both daily and in crisis communication situations). Manage firm’s regional social listening programs, feeding intelligence to geomarketing teams to enact strategic shifts as needed.
  • EMPLOYEE ADVOCACY: Create content and seek distribution channels, tools and training that make it easier for our employees to engage productively as brand ambassadors on social media. Elevate employee advocacy through content sharing on personal social pages and create and encourage executive campaign sharing.
  • ANALYTICS REPORTING: The ideal candidate is a data-driven, analytical professional who proactively monitors all social channels activities to identify trends and high-performing content. Merchandising of positive and negative results and brand reputation with Sr. Manager, executives and the department. Use data to apply for industry awards that showcase team achievements.


Minimum Requirements include:


  • Bachelor's degree in Marketing or Communications from an accredited institution or similar work experience.

  • Four or six (4-6) years of social media experience and content creation in a corporate and/or management experience and content creation in a corporate and/or agency environment with B2B companies.

  • Demonstrated experience managing large social and digital communities of a corporate brand with ease.

  • Experience working in a fast-paced corporate marketing department as a self-starter and executor.

  • Premium brand or hospitality experience preferred.
  • Real Estate / Financial Services experience a plus.

  • Show a portfolio of corporate brand work featuring creative visual storytelling and impressive design aesthetic.
  • Excellent design skills in creation of brand images, videos, motion graphics/animations, infographics et al.
  • Strong and practical knowledge of social listening and content scheduling solutions (i.e. Sprout Social, Hootsuite, Later, etc.).
  • Expert in using content creation and design tools (Adobe Creative Suite, Canva, Infogram).
  • Adept at managing multiple tasks and campaigns.
  • Strong attention to detail and exceptional organization skills.
  • Knowledge of analytics tools (native and third party) with the ability to create reports and presentations around metrics.
  • Excellent project management skills.
  • Exceptional verbal and written communication skills.
  • Unwavering commitment to integrity, the firm’s Guiding Principles and our Leadership Principles.
  • General positive teammate with a go-getter attitude.
  • Ability to lift files, records, and computer paper (approximately 5-10 lbs).
  • Ability to operate a computer, phone system and general office equipment.
  • Work overtime as business needs deem appropriate.
  • Compensation: New York - $80,000 - $110,000; Houston - To be determined based on experience.


Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit www.hines.com and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.



We are an equal opportunity employer and support workforce diversity.


No calls or emails from third parties at this time please.


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