When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.
We are on the hunt for a dynamic Performance Marketing Manager with a flair for strategy and execution. This pivotal role is focused on building, managing, and launching marketing campaigns to drive sign-up for the Varuna product. A blend of creativity, analytical prowess, and a deep understanding of SEO & SEM is a must.
Our product is focused on elevating performance marketing in commercial real estate, so not only will you work on producing demand and users for our technology, you will also be a thought leader when it comes to the product and value we provide our users. This is a huge opportunity to help bring to life a product is aiming to disrupt the global real estate market. Responsibilities include but are not limited to:
Client Campaigns: Design, implement, and manage client-specific marketing campaigns across LinkedIn, Google, Meta, and more to promote vacant spaces to potential tenants.
Drive the creation of engaging and tailored marketing content and collateral, ensuring alignment with clients’ objectives and brand guidelines.
Optimization: Implement and analyze A/B testing, customer segmentation, and customer profiling to fine-tune campaign performance across various channels to achieve and exceed KPIs.
Data Analysis: Delve into performance metrics to gain insights, understand ROI, and offer recommendations for future campaigns.
Direct Targeting: Utilize platforms like LinkedIn, Google, and others to target potential subtenants, maximizing visibility for client spaces.
SEO & SEM: Lead SEO strategies to enhance organic search rankings and oversee SEM initiatives to ensure optimal visibility and lead generation for client listings.
Collaboration: Work closely with cross-functional teams like sales and product to ensure campaign alignment with overall business objectives and customer needs.
Budget Management: Skillfully allocate and oversee the marketing budget to maximize cost efficiency.
Minimum Requirements include:
Five or more years of proven experience in performance marketing, preferably within a startup setting.
Proficiency in digital marketing platforms/tools including, but not limited to, Google Ads, LinkedIn Advertising, and SEO/SEM tools.
In-depth analytical mindset, capable of deciphering data and transforming it into actionable insights.
Proven competency in budget management and optimization.
Stellar communication and collaboration skills.
Familiarity with the real estate or subleasing industry is a significant advantage.
What We Offer:
● Competitive Salary
● Flexible Work Schedule and Fully Remote Working Options
● Opportunity to work in a fast-paced, high-growth startup environment
At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.
Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024.
¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please.