When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

The Director of Marketing will lead and execute the comprehensive marketing strategy for a premier Class A office portfolio. This individual will work closely with the Hines Marketing & Communications, Asset Management and Property Management teams, as well as external partners (including public relations firms, creative agencies, media buyers, social media managers, and event coordinators) to drive brand visibility and market positioning. The Director of Marketing will ensure all marketing initiatives align with business objectives while upholding the highest standards expected of a world-class real estate portfolio.

Strategic Planning & Budget Management

• Collaborate with Marketing, Asset and Property Management teams to identify and implement property- and portfolio-wide marketing objectives.
• Develop, execute, and maintain the annual marketing strategy and budget (~$3M+ annually), ensuring alignment with asset-level goals and broader portfolio initiatives.
• Lead monthly, quarterly and annual marketing performance reviews, providing leadership with insights and data-driven recommendations.
• Monitor and reforecast marketing spend in collaboration with accounting to ensure accuracy, compliance, and cost efficiency across all vendors.

Brand Management & Creative Development

• Oversee the development and implementation of portfolio-wide and asset-specific brand identities, ensuring consistency across all physical and digital touchpoints.
• Manage the creation of marketing collateral (print and digital) including leasing brochures, tenant communications, property videos, and building signage.
• Ensure brand standards are upheld across all internal and external marketing efforts, including third-party partnerships and public-facing materials.
• Guide creative direction for property activations, tenant experiences, and neighborhood branding to enhance market perception and tenant retention.

Traditional & Digital Marketing Execution

• Lead all aspects of traditional marketing, including media planning, out-of-home advertising, and on-site promotional materials.
• Manage digital marketing strategies, including social media, website content, SEO, and paid media, with a focus on audience engagement and brand storytelling.
• Oversee public relations efforts, including managing relationships with PR firms, reviewing press releases, and securing earned media coverage.
• Coordinate media buying, including print, digital, and out-of-home advertising, ensuring strategic placement and maximum ROI.

3rd Party Events

• Collaborate with experiential partners (e.g., BLACE) to activate pop-up installations in partnership with Hines events team.
• Facilitate movie/TV bookings through Atlantic Pictures, leading site visits, client negotiations, and production logistics.

Stakeholder & Vendor Management

• Oversee external marketing partners (e.g., design agencies, media buyers, event planners), ensuring projects meet deadlines, budgets, and strategic objectives.
• Negotiate and manage marketing-related contracts, ensuring favorable terms and timely execution.
• Collaborate with internal teams to deliver effective tenant communications, ensuring messaging aligns with overall brand voice and property goals.

Performance Measurement & Reporting

• Establish and track key performance indicators (KPIs) across all marketing initiatives, using data analytics to drive decision-making and optimize marketing effectiveness.
• Provide regular performance reports to leadership, including insights on tenant engagement, brand reach, and ROI.

Minimum Requirements include:

• Bachelor’s degree in marketing, communications, public relations, hospitality, or related field of study.
• Eight or more years of experience in real estate marketing, property marketing, or related fields.
• Strong background in both traditional and digital marketing strategies, with experience managing multi-channel campaigns.
• Proven track record of managing large-scale marketing budgets and external agency relationships.
• Exceptional project management skills with the ability to lead complex initiatives across multiple stakeholders.
• Strong written and verbal communication skills, with an ability to craft compelling narratives for both internal and external audiences.
• Proficiency with Microsoft Office products.
• Proficiency with forms of digital communication.
• Above-average ability to organize, manage time and understand and set priorities, and multi-task while maintaining deadlines.
• Strong interpersonal analytical, organizational and time management skills with consistent attention to detail and the ability to deal effectively with people at all levels.
• Demonstrated leadership, strategic-thinking, conflict resolution and problem-solving skills
• High energy, versatile and self-directed.
• Ability to maintain a high level of professionalism, integrity, and confidentiality.
• Strong sales and communications skills - verbal, written, and public presentation - are essential.
• Resourceful team player whose integrity will build strong and trusting relationships with tenants and teammates.
• Work indoors approximately 70% of the time and outdoors 30% of the time.
• Work weekends and evenings for events and as business needs deem appropriate.
• Use auditory and visual senses.
• Ability to stand and walk up to several hours per day including climbing stairs.
• Though occurrences are rare, be accessible up to 24 hours a day in case of an emergency to monitor social media.
• This position needs to be in the office most days as the rest of the Hudson Square AM & PM team work from the office.
• Compensation: $180,000 - $200,000

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity. 

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