When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

As the Marketing and Events Manager, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader. You’ll also be part of shaping our future in the years to come. Your work will directly impact the success of a mixed-use development consisting of retail, dining, multifamily and office.

As Marketing and Events Manager, you will work with Asset Management and Property Management teams. You will work to develop and implement the strategic marketing plan for the asset. You will collaborate with asset and property management staff to drive foot traffic, increase tenant sales, connect with the communities we serve, and elevate the overall brand of Hines. There will be occasional weekend, evening and holiday work required when events are scheduled.

• Develop and implement comprehensive marketing strategies that support the property’s sales and traffic goals, informed by national and local market trends and customer insights.
• Support the creation of the annual strategic marketing plan and assist in preparing and managing the corresponding budget.
• Deliver monthly and ad hoc reports on marketing effectiveness and social media engagement using KPIs to provide actionable, data-driven recommendations and keep campaigns innovative and relevant.
• Manage marketing invoice processing, reforecast committed spending as needed, and ensure accurate tracking of the annual marketing budget across all accounts.
• Lead collaboration with marketing and PR agencies, vendors, internal teams, and event professionals to ensure alignment and execution excellence.
• Build and maintain strong relationships with retailers, media partners, community organizations, and stakeholders to enhance the property's reputation and community involvement.
• Partner with tenants to plan and execute joint promotional activities that drive engagement and traffic.
• Collaborate with property management to plan and execute a dynamic calendar of events, overseeing timelines, resources, and vendor coordination to ensure high-quality execution.
• Conduct post-event analysis to evaluate performance, gather insights, and shape future event strategies.
• Uphold brand standards across all marketing and event initiatives, ensuring consistent messaging and visual identity.
• Lead the creation of digital and traditional marketing campaigns, including targeted social media strategies and SEO-informed content, in partnership with agencies and internal teams.
• Oversee the digital media calendar and social media campaigns to effectively engage target audiences, leveraging platform-specific strategies and performance analytics.
• Coordinate the design, production, and installation of signage, visual merchandising, and advertising campaigns.
• Serve as a key member of the crisis response and communications team, following the property’s Crisis Communication Plan in collaboration with the designated PR team/representative.
• Represent the property in media interviews or broadcast appearances as needed.
• Perform additional responsibilities as assigned.

Minimum Requirements include: 

• Bachelor’s degree in Marketing, Hospitality, Public Relations, Business Administration, or a related field.

• Five or more years experience in event strategy, planning, execution, and promotion.

• Experience in retail marketing, public relations, brand management, and social media.

• Strong negotiation skills with the proven ability to secure favorable vendor and sponsorship agreements.

• Demonstrated experience managing internal teams and external agencies.

• Exceptional written, verbal and presentation communication skills.

• Self-starter with the ability to manage multiple projects independently and efficiently.

• Proficiency in Microsoft Office Suite including Outlook and Teams.

• Proven experience developing and executing social media strategies for event promotion across platforms like Instagram, Tiktok, Facebook, X, and LinkedIn.

• Working knowledge of SEO principles and tools such as Google Analytics, Google Search Console, or SEM platforms.

• Strong organizational, analytical, and interpersonal skills with consistent attention to detail and the ability to collaborate effectively across all levels.

• High energy, adaptable, and self-directed with a proactive approach.

• Commitment to integrity and alignment with the company’s Guiding and Leadership Principles.

• Proficiency in Adobe Illustrator, Photoshop, Canva and/or InDesign, with a strong understanding of visual branding and ADA compliance.

• Ability to lift up to 25 lbs. and stand/walk for extended periods, including stair climbing.

• Flexibility to work nights, weekends and occasional holidays for event management.

• Calm and effective problem-solving under pressure.

• On-site role based at the property management office(s).

• Compensation: $88,400 - $104,500; 10% Bonus Pool
• Benefits Information: https://www.hines.com/careers/locations/usa

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

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